Subscribe | E-Editions | River News 75¢ | Super Shopper - FREE | About Us | Contact Us | FREE Classified – Items Under $50
The Northwoods River News | Rhinelander, Wisconsin

Flanders Realty Group

home : news : city news
June 2, 2020

3/26/2020 7:24:00 AM
AG reminds Wisconsin consumers to know their rights

As the state continues to respond to the ongoing threat posed by the COVID-19 outbreak, consumers should know their rights and how they can take action against suspected price gouging, the attorney general's office reports.

"Our price gouging law protects Wisconsinites from being charged exorbitant prices due to a public health emergency," Attorney General Josh Kaul said in a press release. "I encourage everyone to help fight price gouging by reporting possible cases to DATCP."

Wisconsin's Price Gouging Law

Wisconsin's statute §100.305 prohibits charging "unreasonably excessive prices," commonly referred to as price gouging, during "a period of abnormal economic disruption." The public health emergency declared by Governor Tony Evers on March 12, 2020 triggered enforcement of this law. Once declared, wholesalers and retailers in this state are prohibited from selling consumer goods or services that are subject to the order at prices that are more than 15% higher than pre-emergency prices. Retailers are permitted to pass on their cost increases, including increases in the cost to replace the goods being sold. Sellers are also exempted from the price gouging prohibition if the price is required by law or if the emergency declaration exempted the sale from coverage. Penalties for violating the price gouging statute may include a civil forfeiture of up to $10,000.

According to the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), it's not unusual to see an increase in prices with sudden increases in demand or decreases in supply. In many cases, these increases may be legitimate, and sellers are simply passing on increases in their own cost, which is allowable under Wisconsin's price gouging regulations. However, Wisconsinites are encouraged to report all cases of suspected price gouging to DATCP.

DATCP Complaint Process

Once DATCP receives and reviews a complaint, it may contact the business to request information. DATCP may also send a cease and desist letter. If appropriate, DATCP may refer the matter to the Department of Justice or a district attorney for an enforcement action.

If you suspect a business may be price gouging, you are urged to contact DATCP immediately.

How to Make a Complaint

To report suspected price gouging, contact DATCP's Consumer Protection Hotline at or (800) 422-7128, or submit a complaint online:

Article Comment Submission Form
Please feel free to submit your comments.

Article comments are not posted immediately to the Web site. Each submission must be approved by the Web site editor, and meet the comment guidelines (see "Comment Guidelines" at right). There may be a delay of 24-48 hours for any submission while the web site editor reviews and approves it.

Note: All information on this form is required. Your telephone number and email address is for our use only, and will not be attached to your comment.
Submit an Article Comment
First Name:
Last Name:
Anti-SPAM Passcode Click here to see a new mix of characters.
This is an anti-SPAM device. It is not case sensitive.

Advanced Search
search sponsored by

Subscription Login

Today's Circulars
Print-N-Save Coupons
Order photo reprints

Advertising Information

Community Connections
Submit to Newspaper...

Ced Vig's books for sale
Kris Gilbertson's 'I Recall...'


Reader Poll

Do you support so-called red flag bills which would allow judges to seize people's firearms for up to a year if they pose a threat to themselves or others?

Please select one:
I don’t know enough about red flag bills to offer an opinion.
I have no opinion on this question.

View Results

Facebook | All Things | Wisconsin Lottery | The Lakeland Times - affiliate | Winter Road Conditions | Snow/Trail Conditions

The Northwoods River News | Walker Communications, LLC
232 S. Courtney Street, Rhinelander, WI 54501 | Office (715) 365-6397 | Fax (715) 365-6361

Corporate billing office: The Lakeland Times / Lakeland Printing Inc. | P.O. Box 790, Minocqua, WI 54548 | (715) 356-5236 | Fax (715) 358-2121
Members of the Wisconsin Newspaper Association, Wisconsin Community Papers, Rhinelander Area Chamber of Commerce, Minocqua Area Chamber of Commerce

Site Design and Content | Copyright 2020 1up!

Software © 1998-2020 1up! Software, All Rights Reserved