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September 22, 2019

8/15/2019 7:23:00 AM
Lake of the Torches Resort Casino wins Romero recognition at international marketing conference

Lake of the Torches Resort Casino in Lac du Flambeau won a Silver Romero award and four honorable mentions at the 2019 Casino Marketing & Technology Conference held July 23-25 at Caesar's Palace in Las Vegas.

The conference was produced by Casino Journal.

The Romero Awards are the top honors in the casino marketing industry and recognize the most significant achievements in casino marketing and promotions in the global gaming industry during the previous year, according to a Lake of the Torches press release. The awards are presented to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.

A panel of experts from the gaming industry reviewed the submitted entries and selected the winners in a variety of categories. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution of the promotion; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino's customers and to the community.

Lake of the Torches Resort Casino received the following awards:

• Silver Award, VIP Promotion: Willy Wonka Appreciation Party

• Honorable Mention, Direct Marketing: Jackpot Party

• Honorable Mention, Direct Marketing: Ultimate Jackpot Party

• Honorable Mention, Direct Marketing: VIP Winter Dance Party

• Honorable Mention, Online Marketing and Social Media: Boogie & the Yo-Yoz

Lake of the Torches Resort Casino has accumulated a total of six Diamond awards, 15 Gold awards, 19 Silver awards and 40 Honorable Mentions over the past 13 years.

"Winning this distinguished recognition acknowledges the hard work and creative energy of our dynamic team here at Lake of the Torches who strives every day to provide our guests the most exciting and entertaining casino promotions in Wisconsin," director of marketing Leana Schlecht said.





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