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home : community : community news May 24, 2016

11/24/2012 7:30:00 AM
Business Spotlight: Northland Music Center moving downtown
Business locating in former site of Jerry's Music

The vacant building at 16 S. Brown Street in Rhinelander was once the home to Jerry's Music and soon it will be the home of a music store once again.

Will Roffers, owner of Northland Music Center, said the business will move from its current Davenport Street location to the new downtown space toward the end of next week. The move will be completed by Dec. 3, he said. Then it will just be a matter of getting the official OK from the city inspection department before opening his doors.

Roffers said he's excited about his impending move. It is something that has been in the works since the company was founded in February 2010. The business had previously operated under the name Lakeland Music, which Don Peters started in the mid-1990s. Peters sold the business in 2007, but three years later he joined with Roffers to purchase the assets of the business and created Northland Music Center.

"I knew the plan was always for me to buy out (Peters) and keep going with this," Roffers said.

He said he knew a move was in the business' future as well. It is currently located on Davenport Street, near Highway 47.

"The location is not very good for walk-in traffic," Roffers said. "It's out of the way."

At one time, Roffers said he looked at the space where the Elbo Room eventually expanded to add its new entertainment venue. The former site of Jerry's Music was also on his radar. Roffers said it took a little time to first, buy out his partner, and second, purchase the building. Now he's on the verge of finally making the move.

"The big thing will be the walk-in traffic," Roffers said. "I think it's a wonderful location. There's still people in this town who don't know we are (at the Davenport Street site) even though the store has been there since 1996. Being that (the Brown Street location) was a music store before, it's a no-brainer."

Roffers has some new plans for the new location. It will be considerably larger than the current building, so Roffers plans on expanding the space available for lesson rooms and an in-house sound studio. The business' retail space will double so there will be room for added inventory. Roffers said the new location will also create a larger repair room, which will allow him to have an ultrasonic cleaner, a piece of equipment he currently doesn't have room for.

"It's a way to clean band instruments that's more efficient and safer on the instruments," Roffers said. "Right now, we use a chemical dip (process). It's time consuming and doesn't get the job done the way we would like."

Roffers is most looking forward to the increased visibility and the opportunity to attract new customers the downtown location will offer.

"People remember it as a music store, so that's a plus already," Roffers said.

Kyle Rogers may be reached at kyle@

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