Subscribe | E-Editions | River News 75 | Super Shopper - FREE | About Us | Contact Us
The Northwoods River News | Rhinelander, Wisconsin

Flanders Realty Group

home : community : community news August 1, 2014

11/24/2012 7:30:00 AM
Business Spotlight: Northland Music Center moving downtown
Business locating in former site of Jerry's Music

The vacant building at 16 S. Brown Street in Rhinelander was once the home to Jerry's Music and soon it will be the home of a music store once again.

Will Roffers, owner of Northland Music Center, said the business will move from its current Davenport Street location to the new downtown space toward the end of next week. The move will be completed by Dec. 3, he said. Then it will just be a matter of getting the official OK from the city inspection department before opening his doors.

Roffers said he's excited about his impending move. It is something that has been in the works since the company was founded in February 2010. The business had previously operated under the name Lakeland Music, which Don Peters started in the mid-1990s. Peters sold the business in 2007, but three years later he joined with Roffers to purchase the assets of the business and created Northland Music Center.

"I knew the plan was always for me to buy out (Peters) and keep going with this," Roffers said.

He said he knew a move was in the business' future as well. It is currently located on Davenport Street, near Highway 47.

"The location is not very good for walk-in traffic," Roffers said. "It's out of the way."

At one time, Roffers said he looked at the space where the Elbo Room eventually expanded to add its new entertainment venue. The former site of Jerry's Music was also on his radar. Roffers said it took a little time to first, buy out his partner, and second, purchase the building. Now he's on the verge of finally making the move.

"The big thing will be the walk-in traffic," Roffers said. "I think it's a wonderful location. There's still people in this town who don't know we are (at the Davenport Street site) even though the store has been there since 1996. Being that (the Brown Street location) was a music store before, it's a no-brainer."

Roffers has some new plans for the new location. It will be considerably larger than the current building, so Roffers plans on expanding the space available for lesson rooms and an in-house sound studio. The business' retail space will double so there will be room for added inventory. Roffers said the new location will also create a larger repair room, which will allow him to have an ultrasonic cleaner, a piece of equipment he currently doesn't have room for.

"It's a way to clean band instruments that's more efficient and safer on the instruments," Roffers said. "Right now, we use a chemical dip (process). It's time consuming and doesn't get the job done the way we would like."

Roffers is most looking forward to the increased visibility and the opportunity to attract new customers the downtown location will offer.

"People remember it as a music store, so that's a plus already," Roffers said.

Kyle Rogers may be reached at kyle@ rivernewsonline.com.





Article Comment Submission Form
Please feel free to submit your comments.

Article comments are not posted immediately to the Web site. Each submission must be approved by the Web site editor, and meet the comment guidelines (see "Comment Guidelines" at right). There may be a delay of 24-48 hours for any submission while the web site editor reviews and approves it.

Note: All information on this form is required. Your telephone number and email address is for our use only, and will not be attached to your comment.
Submit an Article Comment
First Name:
Required
Last Name:
Required
Telephone:
Required
Email:
Required
Comment:
Required
Passcode:
Required
Anti-SPAM Passcode Click here to see a new mix of characters.
This is an anti-SPAM device. It is not case sensitive.
   


Advanced Search
search sponsored by



Subscription Login
LOGIN | SUBSCRIBE


Today's Circulars
Print-N-Save Coupons

Today's Weather
Today's Gas Prices

Photo Gallery
Sports Photos
Order photo reprints

Classifieds
Advertising Information
Special Ad Promotions

Community Connections
Submit to Newspaper...

Ced Vig's books for sale
Kris Gilbertson's 'I Recall...'

Twitter
Marshfield Clinic - 3















Facebook | All Things | Wisconsin Lottery | The Lakeland Times - affiliate | Winter Road Conditions | Snow/Trail Conditions


The Northwoods River News | Walker Communications, LLC
232 S. Courtney Street, Rhinelander, WI 54501 | Office (715) 365-6397 | Fax (715) 365-6361

Corporate billing office: The Lakeland Times / Lakeland Printing Inc. | P.O. Box 790, Minocqua, WI 54548 | (715) 356-5236 | Fax (715) 358-2121
Members of the Wisconsin Newspaper Association, Wisconsin Community Papers, Rhinelander Area Chamber of Commerce, Minocqua Area Chamber of Commerce

Site Design and Content | Copyright 2014 1up!

Software © 1998-2014 1up! Software, All Rights Reserved