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February 23, 2018

2/13/2018 7:29:00 AM
Area businesses not too concerned about double holiday affecting sales

Kayla Breese
Feature Writer

Thanks to a quirk in the calendar, two holidays - one secular and one religious - will share the same day this year.

Valentine's Day and Ash Wednesday both fall on Feb. 14, however area business owners aren't too concerned that the convergance of the two decidedly different holidays will impact sales.

People started making Valentine's Day reservations at The Brick two weeks ago, and the business was about 35 percent full as of Friday afternoon, officials there said.

Tracy Harmon, owner of The Brick, said she expected to see more reservations made leading up to the romantic day, as they fill up quickly.

"Normally, a couple days before Valentine's Day is when we really start filling up, and normally by Valentine's Day we are booked," she said.

From past experience the favorite meals are raspberry chicken, surf n' turf, and many other items on the menu, she said.

With Valentine's Day falling on Ash Wednesday, Harmon said she thinks the restaurant will sell more fish specials than usual, in addition to the other dishes, but there really won't be much of a difference.

Officials at the Rhinelander Cafe & Pub were expecting the phone to start ringing for reservations just before Valentine's Day.

"You have to remember, Valentine's Day usually the husbands are the ones making the reservations, and they are the last-minute guys," said Mark Gutteter, owner. "Just telling you, if the wives were in charge it would have been organized a little bit sooner, but when the guys are in charge it's a lot of calls on the day before and the day of."

That said, Gutteter said he expects a full house come Valentine's Day.

The Pub will offer its regular menu plus prime rib, extra shrimp and lobster with the steak, and a big seafood dish. They will also have chocolate martinis and special decorations that day.

Gutteter doesn't think Valentine's Day and Ash Wednesday falling on the same day will impact sales too much.

"I'm sure we will serve maybe a little bit more fish because it is Ash Wednesday than we otherwise might," he said.

Those who decide to make a nice meal at home could take advantage of the seafood sale at Trig's in Rhinelander.

The retailer had lobster tail, shrimp, strips, heart-shaped ribeyes, and meals for two which consists of steak and lobster tail or steak and shrimp in heart-shaped containers.

Lobster tail and shrimp were quite popular and steak sales picked up days before Valentine's Day, according to Jim Gumm, manager of Trig's Meat and Seafood Department in Rhinelander.

Kayla Breese may be reached at

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