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June 15, 2019

6/8/2019 7:30:00 AM
Red Cross to launch Missing Types campaign

The American Red Cross recently issued an urgent call for O blood type donors to give now, reiterating the reason why the organization is launching the Missing Types campaign again this year.

"During the campaign, the A's, B's and O's - the letters that make up the main blood types - disappear from iconic brands and landmarks," Red Cross officials said in a press release. "It's when these letters disappear from hospital shelves that you see the critical role every blood donor plays."

"When the letters A, B and O vanish from everyday life, the gaps are striking," the release notes. "And when A, B and O blood types are missing from hospital shelves, patient care could be impacted. The goal is to inspire new and former blood donors to give this summer and become regular blood donors for patients in need in the years to come."

To find a blood drive near you, visit redcrossblood.org.







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