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January 26, 2020

12/3/2019 7:28:00 AM
Tavern League of Wisconsin promotes SafeRide Program

The Tavern League of Wisconsin recently kicked off a statewide advertising buy promoting their award winning SafeRide Program.

"The TLW SafeRide Program is celebrated 35 years of providing free rides home to patrons," according to a Tavern League of Wisconsin press release. "It is the largest alternative transportation program in the country and since 2005 has helped to contribute to 50% decline in alcohol related fatalities while experiencing a 142% increase in SafeRides home."

In 2018 the Tavern League of Wisconsin SafeRide program operated in over 60 counties and provided nearly 93,000 free rides home to TLW patrons who may have had one too many, the release states.

According to data from the DOT, since 2005 Wisconsin has seen a decline in alcohol related fatalities, crashes and convictions: fatalities are down 49%, injuries are down 45%, convictions are down 44% and crashes are down 30%.

The national average of fatalities of drivers with a BAC level of 0.08 or greater was 3.3 per 100,000 residents. Wyoming had the worst rate of 7.6 fatalities per 100,000 residents while New Jersey was the lowest at 1.4 fatalities per 100,000 residents.

This new data is from the Delphi Health Group and reviewed alcohol related fatalities nationwide in 2017.

Wisconsin ranks 29th on the list and has a rate of 3.3 fatalities per 100,000 residents - the same as the national average, the release states.

There has been a nearly 25% reduction in alcohol-related fatalities nationally and nearly 50% reduction of alcohol related fatalities in Wisconsin from 2005 to 2017, the release notes.

"Wisconsin has experienced a significant decline in alcohol related fatalities over the last 15 years," the release continues. "Part of the credit for the decline is the tremendous increase in the use of the TLW SafeRide Program."

The SafeRide ads are scheduled to appear statewide for the next several months with an increase in advertising during the holidays.

For more information about the Safe Ride program in Oneida County, visit

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